From the CCS® Sales Blog

From the CCS® Sales Blog

Sales Tips: Where You Start Impacts the Outcome

By John Holland, Chief Content Officer, CustomerCentric Selling® The quality of a salesperson’s life in pursing opportunities is highly dependent on their starting point in the organization. I hope you would agree that starting at Key Player or decision maker…


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Sales Tips: Who Is Calling On Whom?

By John Holland, Chief Content Officer, CustomerCentric Selling® Geoffrey Moore has written several books on product life cycles and when different types of companies are likely to buy. Early market buyers comprise about 15% of a buying population. These companies…


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