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sales approach

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Sales Tips: How to Create Demand for Your Offerings at Executive Levels

By John Holland, Chief Content Officer, CustomerCentric Selling® – The Sales Training Company

I was involved in a lengthy meeting this week that was primarily about creating demand in light of the fact that visitors to my client’s website are lower level staff whose primary interest is learning about products/offerings.

Presenting Value and Payback with Executive Level BuyersThe fact is these people can’t buy and they have little or no idea of what potential payback or value offerings they’re interested in can provide.

That caused me to realize that for the vast majority of Key Players there is no demand for offerings. Marketing and Sales organizations have to back into creating demand for people that rightfully have little or no interest in their offerings.

The stark reality is that Key Players have latent needs for business outcomes they can’t achieve (goals) or for business problems (pains) they don’t know how to address.

The key to creating high level demand is to identify desired business outcomes that can be achieved through the use of offerings.

Getting away from an overarching focus on offerings is difficult to do, but companies that can target specific titles with high probability business problems or goals will enjoy several advantages:

  • They can start buying cycles with Key Players that can fund unbudgeted initiatives.
  • They can give sellers an excellent chance to start opportunities as Column A (preferred vendor).
  • They are likely to close larger transactions because these buyers aren’t budget-constrained.
  • They should have shorter sales cycles.
  • They should have higher win rates.

KEY: Products can create demand for lower levels. Potential value creates executive level interest.

Don't just win more.Win BIGGER.

Sales Tips: How to Grab and Keep Your Buyer’s Attention

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<a href=”http://blog.customercentric.com/blog/sales-tips-how-to-grab-and-keep-your-buyers-attention” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/man-holding-goldfish.png?t=1489093932032″ alt=”sales tips for grabbing buyer attention” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips: How to Grab and Keep Your Buyer’s Attention</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By John Holland, Chief Content Officer, <a href=”http://www.customercentric.com”>CustomerCentric Selling®</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-how-to-grab-and-keep-your-buyers-attention&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: How to Go from the Underdog to the Favorite

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<a href=”http://blog.customercentric.com/blog/sales-tips-underdog-to-favorite” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/underdog.jpeg?t=1489093932032″ alt=”Underdog” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips:&nbsp;Winning Sales – How to Go from Underdog to the Favorite</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By Mike Brose, <a href=”https://www.primary-intel.com”>Primary Intelligence</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-underdog-to-favorite&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: How to Clean Your Pipeline

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<a href=”http://blog.customercentric.com/blog/sales-tips-how-to-clean-your-pipeline” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/cleaning-yard-pipeline.png?t=1489093932032″ alt=”Sales Tips: How to Clean Your Pipeline” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips: How to Clean Your Sales Pipeline</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By&nbsp;Frank Visgatis, President &amp; Chief Operating&nbsp;Officer, <a href=”http://www.customercentric.com”>CustomerCentric Selling®</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-how-to-clean-your-pipeline&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: Has Your Selling Approach Changed? Your Buyer Has.

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<a href=”http://blog.customercentric.com/blog/bid/89364/sales-training-article-has-your-selling-approach-changed” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/buyer-center-whiteboard.png?t=1489093932032″ alt=”Sales Tips: Has Your Selling Approach Changed? Your Buyer Has.” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<h1>Sales Tips: Buyers Have Changed. Has Your Sales Approach Changed?</h1>
<em><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”>By John Holland, Chief Content Officer, CustomerCentric Selling®</span></em>
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<span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”>It would be hard to disagree that today’s buyers:</span>
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<li><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”>Leverage the Internet and social networking</span></li>
<li><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”>Bring sellers into buying cycles later than ever before</span></li>
<li><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”>Feel they know their requirements before talking to salespeople</span></li>
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<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fbid%2F89364%2Fsales-training-article-has-your-selling-approach-changed&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: Dig Deeper on Your Competitors with Win Loss

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<a href=”http://blog.customercentric.com/blog/sales-tips-use-win-loss-to-learn-about-competitors” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/competitors-boxing.png?t=1489093932032″ alt=”sales tips for competitive intelligence” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips:&nbsp;Dig Deeper on Your Competitors with Win Loss</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By Carolyn Galvin, <a href=”https://www.primary-intel.com”>Primary Intelligence</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-use-win-loss-to-learn-about-competitors&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: Benefits of a Defined Sales Process

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<a href=”http://blog.customercentric.com/blog/sales-tips-benefits-of-sales-process” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/Sales.png?t=1489093932032″ alt=”Sales Tips: Benefits of a Defined Sales Process” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips: Benefits of a Defined Sales Process</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By Gary Walker, EVP of Channel Sales &amp; Operations, <a href=”http://www.customercentric.com”>CustomerCentric Selling®</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-benefits-of-sales-process&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: Avoid “Inbounditis”

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<a href=”http://blog.customercentric.com/blog/sales-tips-avoid-inbounditis” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/laptop-on-table.png?t=1489093932032″ alt=”sales tips for handling inbound leads” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips:&nbsp;Avoid “Inbounditis”</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By&nbsp;Frank Visgatis, President &amp; Chief Operating&nbsp;Officer, <a href=”http://www.customercentric.com”>CustomerCentric Selling®</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-avoid-inbounditis&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: “Trust but Verify” Opportunities

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<a href=”http://blog.customercentric.com/blog/sales-tips-trust-but-verify-opportunities” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/Opportunity_Qualification.png?t=1489093932032″ alt=”sales tips for qualifying sales opportunities” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips: “Trust but Verify” Opportunities</span></strong></span></p>
<p><span style=”font-family: georgia, palatino; font-size: 14px; color: #152d53;”><em>By John Holland, Chief Content Officer, <a href=”http://www.customercentric.com”>CustomerCentric Selling®</a></em></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-trust-but-verify-opportunities&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>

Sales Tips: Best Practices for Collecting B2B Research Data

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<a href=”http://blog.customercentric.com/blog/sales-tips-best-practices-for-collecting-b2b-research-data” title=”” class=”hs-featured-image-link”> <img src=”http://blog.customercentric.com/hubfs/at-laptop.png?t=1489093932032″ alt=”at-laptop.png” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p><span style=”font-size: 24px; font-family: arial, helvetica, sans-serif;”><strong><span style=”color: #152d53;”>Sales Tips: Best Practices for Collecting Quantitative and Qualitative B2B Research Data</span></strong></span></p>
<img src=”http://track.hubspot.com/__ptq.gif?a=22968&amp;k=14&amp;r=http%3A%2F%2Fblog.customercentric.com%2Fblog%2Fsales-tips-best-practices-for-collecting-b2b-research-data&amp;bu=http%253A%252F%252Fblog.customercentric.com%252Fblog&amp;bvt=rss” alt=”” width=”1″ height=”1″ style=”min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; “>