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Sales Training Press Release

For Immediate Release
Media Contact:
Jill Perez Marketing, CustomerCentric Selling®, +1.800.993.1228, ext. 706

Continues to Invests

CustomerCentric Selling® Continues to Invests in Clients and Their Sales Success by Offering a Complimentary Messaging Workshop

CustomerCentric Messaging® Workshop Developed to Equip Marketing with the Skills They Need to Develop the Tools That Sales Organizations Require

Atlanta, GA, December 12, 2011

CustomerCentric Selling® (CCS®), a proven methodology for predictably improving revenue growth and sales performance, today announced the addition of the CustomerCentric Messaging® Workshop to its sales training workshop offerings, free of charge to CustomerCentric Selling® clients. This hands-on workshop is designed to teach participants, namely Marketing, how to develop CustomerCentric Messaging® in every element associated with marketing collateral, including the support tools for the specific culture and defined sales process of the individual organization. Each step in the sales process requires some form of CustomerCentric Messaging® which means that Marketing needs to be aligned with Sales and the sales process.

In this sales training workshop, participants will learn the messaging that is needed, the purpose of each messaging component, how to deliver it, to whom, and at what point in the sales cycle the messaging should be used. CustomerCentric Selling® believes that a sales organization needs three basic elements to become effective: A sales process that is aligned with how buyers buy, that sales people can be taught, and managers can monitor, coach and inspect; CustomerCentric Messaging® tools that compliment the sales process and equip the sales people to have the conversations they need to have with the people who can buy, fund, and implement their offering; and Proactive Management who will manage their sales people to the sales process and, provide skill and opportunity coaching when required. Two of the three offerings are complimentary to existing clients and are provided to ensure that both Sales and Marketing organizations have what they need in order to successfully implement and use CustomerCentric Selling® for optimal sales success.

According to Gary Walker, Executive Vice President of Channel Sales & Operations, “This workshop empowers Marketing to better enable salespeople to converse with decision makers through strong, documented CustomerCentric Messaging® that will teach and train the sales process and strategies required to qualify a prospect, gain access to power, create value, and negotiate effectively. As with our Sales Process Management™ Workshop, we believe strongly in investing in our clients’ continued sales success, so we are offering this workshop free of charge to all existing clients who have been trained in CustomerCentric Selling®.”

For more information about the CustomerCentric Messaging® Workshop, please visit: For information about this client success story, please email CCS® Business Partner Philippe Lavie at:

About CustomerCentric Selling® – The Sales Training Company

CustomerCentric Selling® (CCS®) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS® worldwide. CustomerCentric Selling® was named Top Sales Methodology Training Company for 2009, 2010 and 2011 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Perez at

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