As co-founder, President & Chief Operating Officer of CustomerCentric Systems®, LLC and co-author of the CustomerCentric Selling® sales methodology, Frank Visgatis drives the overall direction and strategy for CustomerCentric Systems®, LLC, leveraging 20 years of leadership experience. Visgatis knows how to conceptualize and execute a new business strategy into a winning company. He has done it numerous times – from co-founding a thriving commercial and residential real estate holding company to transforming a private consulting practice into one of the most successful sales training providers in the country. His ability to identify trends and changes in the sales ecosystem has helped improve the dynamic of interaction between sellers and buyers through the development of CustomerCentric Selling® and Sales Ready Messaging®. Visgatis’ vision has propelled CustomerCentric Systems®, LLC as one of the industry’s top providers of sales process consulting, sales training and Sales Ready Messaging®.
Prior to the founding of CustomerCentric Systems®, LLC, Visgatis had been helping companies since 1993 in the “high-difficulty” marketplace operate more productively through the implementation of definable, measurable sales processes. He has worked with companies such as EMC, The MathWorks, REL Consultancy, Giga Information Group (now part of Forrester Research) and Pragmatech Software. He has personally trained thousands of salespeople in North America, Latin America, the U.K., Europe and Asia. In July of 1999, Visgatis merged his own highly successful sales training and consulting practice with John Holland and Gary Walker to form Vision Group. In January 2002 the three partners, along with Michael T. Bosworth, the original author of the Solution Selling® sales methodology, joined to form CustomerCentric Systems®, LLC and develop the CustomerCentric Selling® sales methodology.
Visgatis attended both Bryant College and the University of Massachusetts School of Management prior to his start in the high tech business in the mid-1980’s. In addition to being a sought after keynote speaker, he now sits on the Advisory Boards of Salesnet, a leading provider of on-demand sales force automation solutions, and PinPoint Selling, which designs, sells and supports intelligent sales tools that help sales people sell faster, smarter and with less guesswork. As a member of these Advisory Boards, Visgatis provides guidance and advice regarding their product direction, services offerings, and overall sales and marketing strategy.
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