John Holland
Team Member

John Holland

Chief Content Officer

+1.800.993.1228, ext 703


John Holland is Chief Content Officer and Co-founder/Co-author of CustomerCentric Selling®. His primary responsibility with CustomerCentric Selling® (CCS®) is ensuring the core Intellectual Property remains in alignment with buying habits and behaviors. In coauthoring and helping launch CustomerCentric Selling® in 2002, Holland leveraged over 20 years’ experience in sales, sales management and consulting. As a sales consultant, he helped many diverse organizations design and implement sales process. He has worked with technology, overnight delivery, language localization, leasing, temporary housing, corporate relocation and financial services companies in tailoring CustomerCentric Selling® to address their requirements.

In 2003, McGraw-Hill published CustomerCentric Selling®, which Holland and Mike Bosworth, the original author of Solution Selling®, coauthored. Holland has had articles published by Sales and Marketing Executive Report, Selling Power and American Salesman. In 2010, the second edition of CustomerCentric Selling® was released as well Rethinking the Sales Cycle, which Holland coauthored with Tim Young. Both books reflect the way buyers leverage the Internet and social networking and the implications to traditional selling approaches. He has spoken on various topics for organizations including SMEI, The American Marketing Association and Software Success.

Holland earned a degree in Mechanical Engineering from Northeastern University before starting his career in high technology with IBM’s General Systems Division. In addition to being one of three principals in CustomerCentric Selling®, John serves in an Advisory Board capacity with selected companies, providing guidance and advice about product direction, service offerings, and overall sales and marketing strategies. John resides in the Boston area.

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