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Workshops to Help You Improve Sales Performance

Increase Forecast Accuracy • Create Qualified Opportunities • Close More Deals
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Are You Struggling to Close Deals?

Do you lose deals to NDI (no-decision incorporated)?

Are you having trouble accessing decision makers?

When you do win, do you have a process for repeating sales success?

Do your sales forecasts seem more like a “wish list”?

Does “negotiation” mean discounting until the prospect says “yes”?

Are your sales and marketing messages aligned?

Do you need to train more than 10 people at your location? Check out our private workshops.

Hands-On Expert Sales Training Workshops

Why wait to polish those selling skills that will help you close more revenue and improve sales performance? REGISTER TODAY for our next sales workshop so you can learn the secrets behind successful selling – the CustomerCentric Selling® way.

With our proven sales process, you’ll be on your way to increased sales.



44 Middlesex Turnpike
Bedford, MA 01730


Embassy Suites

Stapleton, 4444 Havana St. 
Denver, CO 80239

Listen to What Our Clients Say

Customer Centric Selling

Proven Results for Most B2B Selling Environments

Pharmaceutical Sales
Technology & Software
Call Centers
Fortune 500 companies
Consulting & Professional Services
Financial Services
Small businesses
Travel & Hospitality Companies
Medical Devices

5-Minute Sales Makeover

Free eCourse

What Makes CCS So Effective?

From our beginning in 2002, we recognized that people would rather buy than be sold to. This insight changes a seller’s role from convincing, persuading and overcoming objections to empowering buyers to achieve desired business outcomes through the use of a seller’s offering. The foundation of our methodology is based on research that discovered buyers go through three phases when making buying decisions.

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CustomerCentric Selling® (CCS) provides a proven structure that will help you sell more, and do so repeatedly. At the heart of our methodology is a structure that allows sales and marketing to agree on Targeted Conversation Lists™. These TCL’s identify the titles that sellers must call on to sell, fund and implement offerings. Once the titles have been agreed upon menus of potential business outcomes (goals) that can be achieved by using offerings are defined. This allows marketing to target specific titles and vertical segments and clearly defines what leads are: Key Players interested in achieving one or more goals.

Sales and marketing can then agree on how to position offerings during interactions with buyers. Each title/goal becomes a conversation. Only capabilities relevant to achieving each goal are identified and diagnostic questions are created that sellers ask to determine the buyer’s need-based upon the answers given. Calls are made using prompters that are part of the sales ready messaging®.

In the 3-day CCS Workshop, you will:

  1. Learn to execute all steps of the sales process by doing several role-plays.
  2. Learn to document your efforts with correspondence to buyers that their sales managers review to grade each opportunity against pre-defined milestones
  3. Use specific techniques to identify issues important to the buyer, methods to expand those issues across the organization.
  4. Learn how to position your company’s capabilities, when to bring in partners, and how to handle multiple points of entry to the sales process.
  5. Leave knowing how to apply the CCS framework to all phases of your sales process. CCS will show you how to implement a proven process for selling so that close more deals and save more time.

Register for the CustomerCentric Selling® Workshop today and invest 3 days in a public workshop with CCS founders Frank Visgatis (Boston) or Gary Walker (Denver). Why? Because the alternative to a repeatable sales process is wasting time and continuing to lose deals.

Or, if you don’t want to travel and want to get started today, take our online course! You get all the same great course content but can learn any time, any place.

You can’t afford to let that happen. Implement a proven, repeatable sales process today with CustomerCentric Selling®.


What’s My Investment?

Why wait to polish those selling skills that will help you close more revenue and improve sales performance? Register today for one of our public sales training workshops to learn the secrets behind successful selling – the CustomerCentric Selling® way. With our proven sales process, you’ll be well on your way to increased sales.


One Registration




Two Registrations




Three Registrations



*Registration fee does not include hotel accommodations. If three (3) people from one company attend, AND that company also sends a role play coach (who has been through the training in the last 24 months), the per student fee is reduced to $2600 (USD) and the coach attends at no charge.


Upcoming Dates & Locations



June 2 - 5, 2020

Now Enrolling



May 5-8, 2020

Now Enrolling

Register for the Live Workshop